A Glimpse Into Bugatti’s Design Process

New Bugatti hypercars are a rare occurrence, typically emerging once a decade. This makes the design phase critical, as decisions made can define the future of the brand. Recently, Bugatti provided an exclusive behind-the-scenes look at a pivotal meeting involving key figures from both the design and engineering departments, including Mate Rimac, the company’s overall boss. This footage revealed the intricate processes involved in selecting the perfect design proposal for the next hypercar.

Potential Designs That Didn’t Make the Cut

Among the various concepts discussed, Bugatti showcased several potential designs that ultimately did not proceed to production. Notably, one of the proposed designs featured exceptionally slender headlights accompanied by a broken-up horizontal running light—an intriguing take on the hypercar’s front fascia. Additionally, this rejected design included a smaller and more angular front ‘horseshoe’ grille compared to the tourbillon model eventually chosen. The side skirts in these concepts were also more ornate, suggesting a different aesthetic approach.

Highlights of the Revealed Video

The complete video offers an in-depth look at Bugatti’s design meeting. For those who wish to skip frequent pauses, we have provided a gallery of freeze-framed clips that encapsulate the key design elements discussed. These insights serve not only to illuminate the creative process but also to document the evolution of Bugatti’s hypercars, ensuring that each new model remains a testament to the brand’s commitment to performance and aesthetic excellence.