Overview of Lexus’ Electric Future
Lexus, the luxury division of Toyota, has been relatively slow in entering the electric vehicle (EV) market. However, this is set to change with its initial foray through the RZ crossover model. Following this, the brand is expected to introduce the Lexus TZ, a three-row electric SUV, which is anticipated to expand the automaker’s portfolio in the growing electric segment.
Trademark Applications and Strategic Positioning
Recently, Lexus has filed trademark applications for the name “TZ” in Europe, signaling its intent to establish a strong presence in the electric SUV market. This new model is positioned to complement the newly launched gas-powered TX, indicating Lexus’s strategy to cater to a wider range of consumer preferences. The TZ is expected to appeal to those seeking luxury features combined with eco-friendliness.
Shared Platform and Design Influences
The Lexus TZ will share its platform with Toyota’s upcoming three-row electric crossover, the BZ5X. Moreover, design elements may mirror those seen in the 2021 electrified SUV concept, blending innovative technology with Lexus’s signature luxury style. With a focus on both performance and sustainability, the TZ is poised to become a noteworthy contender in the premium SUV market.
