BMW Motorrad Achieves Unprecedented Sales
BMW Motorrad ended 2024 on a high note, celebrating a remarkable milestone of 210,408 new motorcycle sales. This meteoric figure marks the highest in the company’s storied 102-year history, proving that BMW is not just a luxury car brand but also a serious contender in the motorcycle arena.
Future Innovations on the Road Ahead
Stephan Reiff, the head of sales and branding, shared insights into BMW Motorrad’s ambitious direction. “We will spare no effort to expand our position in the global motorcycle premium segment,” he stated, hinting at numerous innovative models slated for 2025. Enthusiastic customers can expect an array of world premieres, highlights, and events, all designed to fuel their passion for motorcycles.
17 New Models Set to Debut
Speaking at the EICMA trade show in Milan, CEO Markus Flasch unveiled an exciting promise for the upcoming year. BMW Motorrad plans to launch 17 new models, among them, a brand-new parallel twin F450GS adventure bike. This addition aims not just to excite seasoned riders but to attract newcomers, ensuring that BMW continues to dominate the motorcycle landscape.
