The New Direction for Genesis
Genesis, the luxury arm of Hyundai, has made a noteworthy pivot in its electrification strategy. Initially committed to becoming fully electric within the next decade, the brand now embraces a dual model approach that incorporates hybrids alongside pure electric vehicles. This strategic shift reflects a growing demand for hybrid options, as confirmed by Mike Song, the global head of Genesis.
Next-Generation Hybrid Vehicles
Genesis is actively developing new electrified models that promise both efficiency and performance. According to Manfred Harrer, a lead engineer in charge of powertrains, the performance will significantly shape the upcoming models. He emphasized the combination of Genesis’ luxury features with high-performance capabilities, aiming to create a unique driving experience.
Exciting Features Ahead
One of the most intriguing aspects of Genesis’s new offerings is the extended-range electric vehicles (EREVs). These vehicles will partially rely on a combustion engine to address range anxiety and even enhance towing capacity—an essential feature for many drivers. With a rear-wheel-drive platform ensuring superior driving dynamics, Genesis is preparing to deliver vehicles that not only look luxurious but also drive exceptionally well.
Moreover, a new hybrid system is set to debut with advancements in noise reduction and operational smoothness. The incorporation of vehicle-to-load (V2L) bidirectional charging will allow Genesis hybrids to power external gadgets, showcasing the brand’s commitment to innovation. As Genesis unveils its hybrid models, the outlook for performance and luxury in electrification looks incredibly promising.
