Ford’s Strategic Price Cuts
In a bid to keep its electric pickup truck competitive, Ford has made an exciting announcement regarding the 2026 Ford F-150 Lightning. To counteract the expiration of the $7,500 federal EV tax credit, the company is cutting prices by up to $4,000. This move is intended to maintain interest in the F-150 Lightning amidst changing market conditions.
Enhanced Driving Range
But that’s not all! The new F-150 Lightning also boosts its appeal by improving its driving range. The 2026 Lightning STX now comes with an EPA estimated range of 290 miles thanks to its 123 kWh extended-range battery. This marks a significant increase compared to the previous XLT’s 240 miles with a smaller battery, giving drivers more freedom on the road.
Staying Ahead of the Competition
Ford’s aggressive pricing strategy appears to be working in its favor. Recently, the F-150 Lightning reclaimed its title as America’s best-selling electric pickup, outselling Tesla’s Cybertruck. With over 10,000 units sold in just the third quarter, Ford is proving that innovation and value can go hand in hand.
2025 and 2026 Ford F-150 Lightning prices and range by trim (excluding destination fee)
| Ford F-150 Lightning trim | 2025 Starting Price | 2026 Starting Price | Range (EPA-est miles) |
| XLT | $63,345 | N/A | 240 |
| STX | N/A | $63,345 | 290 |
| Flash | $69,995 | $65,995 | 320 |
| Lariat | $76,995 | $74,995 | 320 |
| Platinum | $84,995 | $84,995 | 300 |
Ford’s efforts don’t stop there. The company is also offering lucrative savings to buyers in California and other ZEV states, with incentives totaling up to $11,500. With a $9,000 lease cash bonus and 0% APR financing for 72 months, Ford is committed to making the 2026 F-150 Lightning an attractive option for electric vehicle enthusiasts.
