Triumph’s Bold Expansion
Triumph has confirmed plans to unveil an impressive 29 new or updated models over the next six months, marking their biggest launch program to date. This remarkable initiative follows a record sales year, during which Triumph delivered 141,683 bikes globally between July 2024 and June 2025, representing a phenomenal 136% increase in sales since 2019. With a network of 950 dealers in 68 countries, Triumph is set to take the motorcycle world by storm!
Upcoming Model Reveals
The first announcement will kick off on October 21, under the banner of the ‘True Originals Never Settle’ campaign. This exciting launch hints at an anticipated shake-up within their modern classic range, followed by another reveal titled ‘Made to Upstage’ just one week later. Paul Stroud, Triumph’s Chief Commercial Officer, shared the excitement, stating, “The momentum we’ve achieved over recent years is extraordinary,” pointing towards increasing optimism about the brand’s future.
New Innovations and Customer Choices
Among the 29 models planned for release, seven are already public knowledge, including the innovative TXP electric youth bike range and the TF 450-X. In addition to these, two cross-country machines are set to hit the dealerships before Christmas. The remaining 22 models include both brand-new bikes and refreshing takes on existing platforms. For UK customers, Triumph is introducing the ‘Reserve My Triumph’ system, which allows them to configure and reserve models online, ensuring they secure their preferred choices with a deposit
Dealers worldwide will host preview events starting now through spring next year as Triumph prepares to roll out these fresh offerings. Exciting times indeed for Triumph enthusiasts!
