Retiring the Soul: A Sales Champion
Kia is officially retiring the Soul box car at the end of the 2025 model year, marking the end of an era for a vehicle that has captured our hearts. Who could forget the iconic dancing hamster commercials that made the Soul a beloved star of Kia’s marketing campaigns over a decade ago? This funky little box car wasn’t just a quirky favorite; it played a critical role in helping Kia establish a strong presence in the United States. According to Eric Watson, Kia America’s VP of Sales, the Soul was instrumental in the brand’s early success.

The Soul’s Legacy and Exciting Future
As the Soul makes its exit, Kia is gearing up for a future filled with innovative electric and hybrid vehicles. While it’s true that the lineup will be soul-less starting in 2026, Kia promises to fill that gap with even more exciting options. For instance, the new K4 sedan will step into the spotlight, starting at a price of $23,165. Moreover, the upcoming electric sedan, the EV4, is set to launch in early 2026, aiming to captivate customers with its expected starting price of around $35,000 to $40,000.
Last Chance to Own a Soul
The Soul was Kia’s most affordable vehicle for the 2025 model year, priced at just $21,935. This leaves many wondering, does this farewell make you nostalgic? With only a few thousand models remaining, Kia plans to end production in October. So, if you’ve been eyeing this boxy icon, now’s your last chance before they disappear from dealerships. What do you think about Kia’s decision? Are you going to miss the Soul or are you looking forward to the new cars on the horizon? Let us know your thoughts in the comments!