The End of the Road for the F-150 Lightning
Last night the automotive world was rocked as Ford announced the end of the current F-150 Lightning production. Yes, the electric truck that ignited dreams of eco-friendly off-roading has officially bid adieu at Ford’s Rouge EV Center in Dearborn, Michigan. Rumor has it, they threw a farewell party – complete with gluten-free cupcakes and EV-themed karaoke.
A Shift Towards Smaller and Smarter
As it turns out, Ford isn’t just ending the Lightning; they’re also executing a strategic pivot towards smaller, more affordable EVs. CEO Jim Farley shared that, contrary to expected sales of high-end electric vehicles costing upwards of $70,000, consumers clearly have a taste for the cheaper side of the electric fence. “They just weren’t selling,” he stated, possibly while swiping left on an overpriced EV photoshoot.
Enter the EREV: Ford’s New Electric Hero
But don’t despair just yet! Ford plans to rescue the day with the extended-range electric vehicle (EREV), designed for better profitability and, let’s be honest, a lot more sales. Imagine a car that can go 700 miles on a tank, goes from zero to 60 mph in five seconds, and isn’t afraid to be the life of the party. Sounds like every eco-warrior’s dream, doesn’t it?
What’s more, Ford plans to amp up its hybrid lineup too. By 2030, they predict that half of their global sales will consist of hybrids, EREVs, and electric vehicles. As for the future of the Lightning? We can at least take comfort in knowing it has paved the way for the next generation of electric vehicles that will hopefully be a smash hit on the sales charts!
