From Bangalore to Birmingham: An Epic Journey
Meet Ultraviolette, the feisty electric motorcycle manufacturer that’s shaking things up! Just two years ago, with a mere eight employees and a single showroom, they’ve grown to a whopping 500 staff and spread their wings across 30 cities in India. Now, they have their eyes set on the UK market, proving that they’ve got a taste for adventure!
The Big UK Debut at Motorcycle Live
Last month, Ultraviolette made their grand entrance at the Motorcycle Live show in Birmingham, showcasing their ambition and models like the F77 Naked Roadster priced at £8499, and the adventurous X-47 crossover. But wait, there’s more! They didn’t just show off; they also partnered with well-respected dealership group, Krazy Horse, to start selling these bad boys faster than you can say ‘Rev it up!’
Plans for Global Domination and a Tesseract Twist
But that’s not the end of it! With plans to recruit 20 to 25 dealerships before spring rolls around, Ultraviolette isn’t just dipping its toes in the waters of the UK but rather, it’s taking a full plunge! And don’t forget about their mid-size scooter, the Tesseract, which has snagged over 75,000 orders globally. They even teased an urban off-roader, the Shockwave, that’s already eyeing 9000 homes in India. Talk about electrifying potential!
As Reuben George, the vice president, puts it, “We’re not trying to win the market in one year. It’s slow progress and steady progress.” And with a strong backing by the likes of Motomondo, the ride is sure to be thrilling as they gear up to hit the UK roads. Buckle up, UK! Ultraviolette is here, and they’re not hitting the brakes anytime soon!
