General Motors has taken another quiet but meaningful step toward making EV ownership less complicated. By integrating Electrify America directly into its myBrand app, GM is smoothing out one of the most common pain points for electric drivers: finding a fast charger, getting it to work, and paying without friction.
For anyone who relies on public charging, features like Plug and Charge aren’t a luxury—they’re the difference between a smooth trip and a frustrating detour. GM’s update brings that experience closer to what drivers expect from a gas station. Through the app, owners of Chevrolet, GMC, and Cadillac EVs can now locate Electrify America stations, navigate to them, start a charging session, and pay—all in one place.
The integration covers more than 5,000 Electrify America fast-charging locations, including the network’s 350 kW hyper-fast chargers. That matters not just for road trips, but for everyday confidence. Knowing that charging is visible, predictable, and handled through a single app reduces the mental overhead that still keeps many drivers hesitant about going electric.
From a user perspective, the biggest win is simplicity. EV drivers are often asked to juggle multiple apps, accounts, and payment methods depending on which charger they use. By folding Electrify America into GM’s ecosystem, that complexity fades into the background. GM says its drivers now have access to more than 250,000 public charging stations across the US—a number that sounds abstract until you realize it means fewer moments spent worrying about where the next plug will come from.
This move also signals something broader about where EVs are heading. Hardware improvements—bigger batteries, faster charging—tend to grab headlines. But software and integration are what make those gains usable in real life. Plug and Charge, navigation-aware charging, and unified payment systems quietly transform EVs from “new technology” into ordinary transportation.
The timing makes sense for GM. Outside of Tesla, the company sold more EVs in the US last year than any other automaker, helped by models like the Chevy Equinox EV and Cadillac’s expanding electric SUV lineup. With the 2027 Chevy Bolt EV set to arrive soon—albeit as a limited-run model—GM needs charging to feel effortless for buyers entering the EV market for the first time.
My view is that this kind of update matters more than flashy announcements. Most drivers don’t want to think about charging networks at all; they just want their car to work. By reducing friction and normalizing public charging, GM is helping EV ownership feel less like an experiment and more like the default. If this is what charging looks like today, the next five to ten years may finally make range anxiety feel like a relic of the past.
