With 57,945 units sold, the Chevy Equinox EV finished as General Motors’s best-selling electric vehicle, edging out the Ford Mustang Mach-E, which recorded 51,630 sales. While the gap may not appear dramatic, the Equinox EV’s performance highlights how execution, brand positioning, and distribution still matter more than novelty in the mainstream EV market.
A Familiar Name in a Critical Segment
One of the Equinox EV’s biggest advantages is its name. The Equinox badge has been a long-standing fixture in Chevrolet’s lineup, particularly popular with American families and fleet buyers. By electrifying an already well-known compact SUV rather than launching an entirely new nameplate, Chevrolet reduced the psychological barrier for first-time EV buyers. For many customers, the Equinox EV feels less like a leap into new technology and more like a familiar vehicle with a different powertrain.
Pricing and Incentive Strategy
Chevrolet positioned the Equinox EV aggressively on price, aiming squarely at affordability rather than performance leadership. Combined with GM’s flexible incentive strategy—dealer discounts, lease offers, and, earlier in the year, eligibility for federal tax credits—the Equinox EV often landed at a lower effective monthly cost than many rivals. In contrast, the Mach-E, despite its strong brand appeal, has tended to sit higher in pricing and has been more exposed to shifts in incentive eligibility.
| 2025 sales | % change YOY | |
| Chevrolet Equinox EV | 57,945 | +100.7% |
| Mustang Mach-E | 51,620 | -0.2% |
| Hyundai IONIQ 5 | 47,039 | +6% |
| Honda Prologue | 39,194 | +18.7% |
| Ford F-150 Lightning | 27,307 | -18.5% |
| Chevy Blazer EV | 22,637 | -2.1% |
| Volkswagen ID.4 | 22,373 | +31.4% |
| Cadillac Lyriq | 20,971 | -26.2% |
| BMW i4 | 20,114 | -14.1% |
| Audi Q6 e-tron | 17,207 | +1,681% |
Best-selling EVs in the US in 2025 outside of Tesla (Source: Official sales data)
Dealer Network and Physical Presence
Another decisive factor is dealer coverage. Chevrolet’s nationwide dealer network remains one of the largest in the US, giving the Equinox EV a physical presence in suburban and rural markets where EV adoption is still developing. Customers can see, test-drive, and service the vehicle locally—an advantage that becomes especially important for buyers new to electric vehicles. This breadth of access contrasts with Ford’s more uneven EV dealer readiness, which has limited Mach-E availability in some regions.
Brand Trust and Ownership Perception
Brand trust also plays a role. Chevrolet is widely perceived as a pragmatic, value-focused brand, which aligns closely with the Equinox EV’s positioning. Buyers looking for a dependable daily vehicle—rather than a statement EV—are more likely to prioritize ease of ownership, service availability, and resale confidence over styling or performance credentials. GM’s broad experience with fleet and high-volume vehicles reinforces that perception.
Assessment
The Equinox EV’s sales lead is less about outperforming rivals on paper and more about meeting the mainstream market where it actually is. Familiar branding, competitive pricing, extensive dealer coverage, and a reputation for straightforward ownership have combined to make it GM’s most successful EV to date. In a market that is increasingly pragmatic rather than experimental, the Equinox EV shows that scale and trust can still outweigh flash when it comes to electric vehicle adoption.
