The steady rise of Chinese automakers in Europe no longer feels like a future threat — it’s a present reality. Brands like BYD and MG Motor are steadily eroding market share across Europe and the UK by doing something legacy automakers struggle with: offering modern, well-equipped EVs at prices mainstream buyers can actually afford.
MG’s breakthrough moment came in 2022 with the MG4 EV. It quickly gained traction in the UK thanks to a compelling mix of up to 323 miles of range, competitive fast charging, and interior space that made it a genuine alternative to the Volkswagen ID.3 — but at a noticeably lower price. That alone forced European brands to rethink their entry-level EV strategies.
Then BYD raised the stakes. When the Dolphin arrived in the UK a year later, it undercut the MG4 by around £500 while offering a refined interior, solid build quality, and BYD’s in-house battery technology. It sent a clear signal: Chinese brands weren’t just cheaper — they were getting better, fast.
Now MG is striking back with the 2026 MG4 EV Urban. Starting at just £23,495, it pushes EV ownership even closer to the mass market. While the base Comfort Standard Range uses a smaller 43 kWh battery and delivers a modest 201 miles of WLTP range, it’s still enough for daily European driving patterns. Step up to the Long Range versions, and buyers get 258 miles of range at a price that still undercuts most European rivals.
Compared with traditional competitors, the contrast is stark. European brands often ask significantly more for similar range and performance, while interiors can feel conservative or cost-cut. Chinese-built EVs, by comparison, emphasize digital interfaces, clean cabin design, and generous standard equipment — features European consumers increasingly expect, even in affordable cars.
So, are these cars a good fit for European buyers? Largely, yes. Europe values efficiency, compact dimensions, and value — all areas where MG and BYD excel. Charging infrastructure is improving, daily driving distances are short, and buyers are more open than ever to new brands if the product makes sense.
In my view, the success of MG and BYD isn’t just about pricing pressure — it’s about timing. European consumers want EVs now, not promises tied to future platforms. Chinese automakers are delivering complete, competitive products today. If European brands don’t respond faster, the question won’t be whether Chinese EVs belong in Europe — it will be how much of the market they ultimately take by 2026.
