When Lamborghini first unveiled the Lanzador concept, it was pitched as the brand’s bold electric future — a high-riding, ultra-luxury EV that would redefine what a supercar could be. Now, that future is on hold.
CEO Stephan Winkelmann has confirmed that the Lanzador EV program has been scrapped, at least for now. Instead of going fully electric, Lamborghini will double down on plug-in hybrids. His reasoning is blunt: developing a full EV in today’s market, for Lamborghini’s specific clientele, would be “an expensive hobby.”
At the core of the decision is brand identity. Lamborghini sells emotion as much as performance — the theater of revving engines, mechanical drama, and sensory intensity. While EVs deliver instant torque and brutal acceleration, they lack the engine soundtrack and visceral vibration that define traditional supercars. For buyers spending hundreds of thousands of dollars, that emotional layer matters.
There’s also a financial reality. The ultra-luxury EV market remains unproven, development costs are enormous, and battery weight still challenges the lightweight purity expected in high-performance machines. With regulatory pressure pushing automakers toward electrification, Lamborghini appears to be choosing a middle path: plug-in hybrids that preserve combustion character while meeting tightening emissions rules.
Its current lineup — the Urus, Revuelto, and Temerario — already reflects that strategy, blending electric assistance with combustion engines. Even Porsche is reportedly reconsidering parts of its EV sports car roadmap, signaling broader hesitation in the performance segment.
This doesn’t mean Lamborghini will never go electric. But it does mean timing matters. My view? For a brand built on drama and noise, going electric isn’t just a technical shift — it’s a philosophical one. Lamborghini isn’t rejecting EVs; it’s waiting until electric performance can feel unmistakably Lamborghini.
