Tesla is adjusting course with its most polarizing vehicle. The company has introduced a new base all-wheel-drive version of the Tesla Cybertruck starting at $60,000, while slashing the price of the high-performance Tesla Cyberbeast from $115,000 to $100,000.
The move comes amid slower-than-expected sales. With deliveries hovering around 5,000 units per quarter, the Cybertruck is operating far below Tesla’s early projections. Inventory has reportedly been building, and after experimenting with limited trims and market expansion, Tesla appears to be returning to the most straightforward lever in the auto industry: price.
The new AWD model looks more compelling than the previously discontinued rear-wheel-drive version. It retains features like bed outlets and certain adaptive suspension components, while adding dual motors and an estimated 325 miles of range. It’s still far from the $40,000 price point originally promised in 2019, but it’s the closest Tesla has come to broadening Cybertruck accessibility.
The Cyberbeast price cut is equally telling. Dropping $15,000 effectively reverses last year’s increase, suggesting Tesla is recalibrating expectations for the premium trim as well.
From a market perspective, the challenge remains structural. The Cybertruck’s unconventional design limits mainstream appeal in the traditional pickup segment, where buyers often prioritize familiarity, towing capacity, and brand loyalty. At $60,000, it now competes more directly with well-equipped versions of the Ford F-150 Lightning and even higher trims of gas-powered full-size trucks.
My view? The price cuts make the Cybertruck objectively more attractive, but they also underline the gap between hype and demand. Whether this marks a strategic reset or a signal of deeper demand constraints will become clearer over the next few quarters.
Head on over to Tesla’s website and configurator:
https://www.tesla.com/cybertruck/design
