Introduction
Jaguar Land Rover (JLR) is set to launch a new model built in India, sitting on a platform developed by its parent company, Tata Motors. This exciting news was confirmed by Tata Group’s boss, Natarajan Chandrasekaran. The new model is expected to roll out next year, alongside a high-end Tata model that will also utilize the same platform.
Production and Export Plans
The new vehicles will be built at an all-new factory in India, and there are already plans to export them to other markets. While exact details about the cars’ badge or powertrain remain undisclosed, it is anticipated that the new JLR model will not be electrified due to India’s significant reliance on combustion engines. In alignment with this, the new model is likely to initially be sold exclusively in Asian markets. Expanding exports to regions where JLR is pushing for electrification will necessitate a strong business case.
Existing Operations
JLR has had a manufacturing presence in India since 2011, with its Pune factory assembling various models, including the Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, and Discovery Sport from knock-down kits for the local market. This latest development marks a continuation of JLR’s strategy to meet growing demand in Asia, particularly in China, which remains JLR’s largest retail market, having recorded 104,123 sales last year.
Future Prospects
Given the high demand, JLR has also revived the Freelander moniker, which will see a range of plug-in hybrid and electric cars built by Chery JLR in China. This diverse powertrain mix has already led to the formulation of export plans. However, when asked for further comments, JLR refrained from making any statements about future products, as per their policy.
