Aston Martin’s Decision to Phase Out the V-12
Aston Martin’s CEO Adrian Hallmark has recently outlined plans to phase out the beloved V-12 engine by 2028 due to stringent global emissions standards. This announcement marks a significant transition for the luxury car manufacturer, as the V-12 has been a hallmark of Aston Martin’s identity. According to Hallmark, large-scale production will become increasingly challenging under current legislation, prompting the brand to prepare its clientele for the inevitable change.
Regulatory Loopholes for Low-Volume Production
However, Hallmark is hopeful; he indicated that while mass production of the V-12 may dwindle, the engine isn’t entirely doomed. The CEO mentioned the potential for derogation under legislation that favors low-volume production. This means that while a significant volume may need to end, the possibility of continuing production for select markets remains open. Specifically, Hallmark highlighted options for importing limited units into the U.S. and Europe, which could allow Aston Martin to maintain its V-12 offerings.
Embracing Change While Honoring Tradition
Furthermore, Aston Martin’s strategy for the future includes a greater focus on customer demand and preferences. The introduction of the new Vanquish featuring a twin-turbo 5.2-liter V-12 has shown that there is still a strong market for such engines. Alongside this, Hallmark plans to enhance the lineup with more model variants, potentially including a manual transmission—a feature not seen in Aston Martin’s production since 2019. While these changes won’t occur overnight, Hallmark assures that they aim to incorporate customer feedback and create a diverse and engaging lineup.
