Introduction to Ford’s BlueCruise Pricing Changes
In an effort to enhance accessibility to driver-assistance technology, Ford has announced a significant reduction in the pricing of its BlueCruise hands-free highway driving system. This move aims to make it easier for customers, particularly in the U.S., to benefit from advanced driving innovations that promise to simplify their on-road experience.
New Pricing Structure for BlueCruise
Starting October 1, 2024, Ford will implement a new pricing plan for BlueCruise-equipped vehicles. The previous monthly fee of $75 and the annual charge of $800 have been notably decreased. Customers can now expect to pay $49.99 monthly or $495 annually for the system. Furthermore, a more flexible one-year plan and a one-time purchase option have been introduced, offering varied benefits depending on the vehicle model and trim.
Available Options and Future Prospects
Ford’s BlueCruise is available on select models, including the Explorer, Expedition, F-150, and the Mustang Mach-E. Customers can also opt for a free 90-day trial to experience the system before making a long-term commitment. This strategy not only helps in easing financial costs but also encourages a broader adoption of this innovative technology. With expectations of expanding availability in model-year 2025 vehicles, Ford is poised to enhance the driving experience for an even larger audience.
