Introducing Officine Fuoriserie
Maserati has recently launched its exciting new customization program, Officine Fuoriserie, which allows customers to delve into the world of bespoke luxury vehicles. According to Maserati CEO Santo Ficili, “bespoke is the history and future of luxury cars.” This innovative program offers enthusiasts and collectors the freedom to design and personalize their vehicles more than ever before.
Two Distinct Collections
The Officine Fuoriserie program is divided into two captivating categories. The first includes two customizable collections: Fuoriserie Corsa and Fuoriserie Futura. The Corsa series is deeply inspired by Maserati’s racing heritage, utilizing vibrant paints to craft liveries reminiscent of iconic racing moments from the brand’s illustrious past. Notably, these liveries are created entirely out of paint, eschewing decals for a more authentic look.
Personalized One-of-One Models
The second category focuses on complete individuality, offering bespoke, one-of-one creations customized by the customers in collaboration with Maserati’s creative department. Unlike some competitors, Maserati is committed to embracing the creative choices of its clients, ensuring their vision is realized in every detail. Customers will not only have the privilege of crafting unique color palettes, but they will also receive a tactile experience through a custom wooden box containing samples of available materials.
As proof of concept, Maserati has revealed the stunning MC20 Cielo, a one-off model featuring a distinctive matte and glossy paint job inspired by Bauhaus art. Through Officine Fuoriserie, Maserati is set to redefine luxury personalization in the automotive industry.
