Introduction
In a surprising turn of events, Tesla has lost its position as the best-selling electric car brand in Canada, opening the door for General Motors (GM) to claim the title. This shift in the electric vehicle (EV) landscape came to light recently, with GM asserting its dominance in the Canadian market.
Sales Data Overview
According to GM Canada, the company is now recognized as the top seller of electric vehicles, based on vehicle registrations for the third quarter of 2024 and the first quarter of 2025. A spokesperson confirmed that GM sold approximately 15,000 EVs in Canada in the last quarter of 2024, followed by around 6,000 units in the first quarter of 2025.
The Impact of Incentive Changes
Interestingly, both GM and Tesla experienced a decline in registration numbers at the start of 2025 after the Canadian government ceased its iZEV rebate program for battery-powered cars. This financial incentive withdrawal, coupled with Quebec’s halting of regional programs, has significantly impacted EV sales across the country. Data from Quebec illustrates a staggering decline in Tesla registrations, plummeting from 5,097 cars registered in Q4 2024 to just 524 in Q1 2025, representing a drop of 90%.
With a diversified brand portfolio featuring three different brands selling EVs, GM was strategically positioned to capture this market share. In contrast, Tesla offers only four models, limiting its presence. As consumer interests shift, the allegiance towards Tesla may wane, partly influenced by CEO Elon Musk’s controversial remarks about Canada. This situation highlights an essential evolution within Canada’s electric vehicle market.
