The Audi E Concept: A Glimpse into the Future

Audi is embarking on an ambitious new journey in China, one that signifies a major shift in its brand strategy. The unveiling of the Audi E Concept marks the start of this transformation, showcasing a 764-hp electric wagon meticulously designed to cater to the unique preferences of Chinese consumers. While the rest of the automotive world has leaned heavily into SUVs, China’s market continues to favor stylish sedans and wagons, making the low-slung design of the E Concept a fitting choice.

Performance and Technology

The Audi E Concept boasts a dual-motor powertrain, producing an impressive 764 horsepower and 590 pound-feet of torque. This all-wheel-drive wagon accelerates from zero to 62 mph in just 3.6 seconds. Equipped with a robust 100.0-kwh battery, it offers an estimated range of around 435 miles according to China’s CLTC test cycle. Moreover, the 800-volt architecture allows for rapid charging, enabling users to gain approximately 230 miles of range in merely ten minutes. The vehicle is also enhanced with automated driving features, adept at handling urban traffic and highway driving.

The New Audi Brand Identity

As Audi sets its sights on China, the brand is redefining its identity through a joint venture with SAIC. This partnership emphasizes the development of a new lineup of electric vehicles focused on local needs. In a departure from traditional branding, the vehicles will display “Audi” prominently instead of the classic four rings. The E Concept previews not just one, but three production models expected to be launched by 2025, signifying Audi’s commitment to innovation and sophistication in the rapidly evolving electric vehicle market in China.